Posted by Yasmeen J
on November 18, 2025
Somewhere along the way, wellness drifted away from what it was supposed to be.
It became a lot shinier. And a whole lot noisier and heavier. The kind of thing that looks great online but rarely feels grounding in real life.
As someone who built a wellness brand out of frustration, I find myself coming back to the same question: how did something meant to support us end up overwhelming us?
Let’s talk about it openly, because returning to balance requires honesty first.
1. Wellness Became Hyper-Individualistic
The message quietly shifted to:
If you’re not feeling well, it’s on you to fix it.
Build the perfect routine. Control your mindset. Heal yourself privately.
No space for community or collective care.
No acknowledgement that wellbeing is shaped by environment, access, and culture.
But humans were never meant to navigate health alone.
We’ve always depended on each other. Wellness without community feels incomplete, and ignoring the world as it burns down around you is NOT going to make you feel well in the long run.
2. It Slipped Into the Luxury Lane
Somewhere, wellness became something you “display”:
retreats, green juices, £300 tools, curated morning routines.
It turned into an aesthetic.
And the more exclusive it became, the fewer people felt welcome in the conversation.
But real wellness doesn’t require luxury.
It lives in everyday rituals, emotional safety, nourishment, and rest.
It belongs to everyone, not just people who can afford to optimise every detail of their life.
3. Supplements Started Promising the Impossible
The industry became filled with miracle powders, detox teas, and claims that one product could change everything overnight.
No nuance.
No transparency.
And very little science.
Supplements were never meant to carry the entire load of wellness.
They’re tools — supportive ones — but they don’t replace sleep, nutrition, movement, or human connection. Remember, they're meant to complement your routine rather than completely replace it.
4. We Were Pushed Into Taking Sides
Somehow it became Western medicine versus holistic practices, science versus tradition as if the two can’t coexist.
But balance has always lived in the middle.
Science grounds us.
Holistic care softens us.
When they work together, wellness finally feels human again.
Read more on our ethos here.
5. Everything Became Extreme
More routines. More supplements. More “optimisation.”
More pressure to upgrade yourself constantly.
Too much of a “good” thing stops serving you.
Wellness should never feel like tension disguised as discipline.
There is nothing wrong with simplicity.
There is nothing wrong with doing less.
6. Hustle Culture Slipped Into Self-Care
Morning routines with ten steps.
Night routines with another ten.
Cold plunges, saunas, journaling, breathwork, endless tasks to “earn” your wellbeing.
Now taking care of yourself can feel like another job.
And the nervous system absorbs all of it.
Wellness is supposed to soften the body, not overstimulate it.
7. Simplicity Was Replaced by Noise
Wellness used to feel intuitive.
Today it’s a maze of conflicting advice, trends, hacks, and opinions.
People don’t feel empowered, instead they start to feel a little lost.
And when wellness becomes confusing, it fails the people it claims to help.
So Where Do We Go From Here?
We strip wellness back to what it was always meant to be:
a practice, not a performance.
A place where science and soul sit side by side.
Where habits feel supportive, not stressful.
Where the nervous system finally gets space to breathe.
Where community matters as much as individual effort.
Where wellbeing feels possible for everyone and not just the people who can “optimise” the most.
This is the world we’re trying to rebuild at Amphi Botanicals:
Functional blends that actually make sense.
Rituals that feel grounding.
Products that support the body instead of overwhelming it.
A brand rooted in honesty, cultural connection, and real human wellbeing.
Wellness should feel like home, not like another expectation to meet.